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The majority of today’s learners are Millennials who were born between 1980 and 1995 or Gen Z who were born after 1995.

Comparing Gen Z learners to Millennial learners is however like comparing two different flavours of ice cream. 🍦🍨

While millennials prioritise work-life balance, purposeful leadership, technological innovation, and meaningful work, Gen Z’s workplace needs are slightly different.

If you’re wondering how to catch the attention of Gen Z learners in today’s ever-changing workplace, join us as we take a deep dive into engaging Gen Z’s the right way. 💪🏼 🙋🏼‍♀️

Engaging Gen Z Learners in 2024

Did you know that Gen Z currently makes up 30% of the world’s population and is expected to account for 27% of the workforce by 2025?

That’s right, Gen Z will be making up just over a quarter of the workplace next year.

But what makes them unique?

Well, they’re super tech-savvy, for starters.

Gen Z learners grew up with smartphones in their hands and YouTube as their teacher. 📱💻

They’ve never known a world without the internet, so they’re all about instant access to information and learning on the go.

Gen Z learners also crave authenticity.

They’ve got a pretty good radar for spotting anything that feels fake or forced. 👎🏻

They want learning experiences that feel real, relevant, and relatable to their lives.

Show them how the things they’re learning connect to the real world, and you’ve got their attention. ⚡

Think bite-sized, interactive, and on-demand. ✅

They’re all about short bursts of learning that they can fit into their busy schedules.

Offer them videos, podcasts, or interactive quizzes—anything that lets them learn at their own pace and on their own terms.

In a nutshell, the characteristics of Gen Z learners are:  

  • Digital Natives 📱
  • They have Short Attention Spans 🧠
  • Visual and Kinesthetic Learners 👀
  • They are Hyper-Connected and Socially Engaged 🗣️ 

If you are looking to engage your Gen Z learners, here are ten easy ways to do so…

14 Ways to Engage Gen Z Learners

1. Use Interactive Learning Platforms 🎮

To keep Gen Z learners engaged and motivated, utilise interactive online platforms and learning experience platforms that offer gamified elements, quizzes, and challenges to encourage learning, whether it be upskilling and reskilling or knowledge sharing.

2. Microlearning Modules 💥

Break down long-form content into bite-sized modules or microlearning segments that cater to Gen Z’s preference for short attention spans and on-the-go learning. As after all, who has the time or the inclination to sit through endless PowerPoint presentations?

3. Video-based Content 📹

Create video tutorials, animations, and vlogs to deliver content in a visually appealing and digestible format. Gen Z learners tend to prefer video content over text-heavy materials.

4. Peer-to-Peer Collaboration 🧑🏻‍🤝‍🧑🏻

Foster opportunities for peer-to-peer collaboration and group projects using online forums, discussion boards, and collaborative tools. Gen Z learners value social interaction and enjoy learning from their peers.

5. Personalisation 🧔🏼

Tailor learning experiences to Gen Z learners’ individual preferences, interests, and learning styles. Offer customisable learning paths, recommended resources, and adaptive assessments to provide a personalised learning journey.

6. Mobile Learning 📱

Ensure that learning materials are accessible on mobile devices, allowing Gen Z learners to engage with content anytime, anywhere. Mobile apps, responsive websites, and mobile-friendly design are essential for reaching this demographic.

7. Emphasise Career Development 🛣️

Highlight the relevance of learning to future career opportunities and professional growth. Provide resources, mentorship opportunities, and career development workshops to help Gen Z learners navigate their career paths effectively.

8. Instant Feedback and Recognition 🗣️

Provide instant feedback, progress tracking, and badges or certificates to acknowledge achievements and milestones. Gen Z learners appreciate immediate feedback and thrive in environments where their efforts are recognised and rewarded.

9. Inclusive and Diverse Content 🏳️‍🌈

Ensure that learning materials reflect diverse perspectives, cultures, and backgrounds to create an inclusive learning environment that resonates with Gen Z’s values of diversity and social justice.

10. Utilise Social Media 🤳

Leverage popular social media platforms like Instagram, TikTok, or LinkedIn to share bite-sized learning content, updates, and announcements. Encourage interaction and discussions among learners through dedicated groups or hashtags.

11. Storytelling 📖

Incorporate storytelling techniques to make learning more compelling and relatable. Use real-life examples, case studies, or narratives to illustrate key concepts and engage Gen Z learners emotionally.

12. User-Generated Content 👩🏼‍🏫

Encourage Gen Z learners to contribute their own content, such as video tutorials, blogs, or presentations, to the learning platform. This not only empowers learners to take ownership of their learning but also fosters a sense of community and collaboration.

13. Emphasise Work-Life Balance 🌳🧑🏼‍💼

Balance is important to Gen Z. Encourage a healthy work-life balance by promoting boundaries between work and personal life, offering wellness programs, and respecting time off.

14. Offer Flexibility 💪🏻

Flexible work arrangements, such as remote work options or flexible hours, are highly valued by Gen Z. Providing them with the autonomy to manage their own schedules can increase their motivation and engagement.

In Summary…

While both Gen Z learners and Millennials share some common traits, such as comfort with technology and a desire for meaningful learning experiences, they have distinct preferences and behaviours that require tailored approaches.

Whether it is leveraging digital platforms and interactive content for Gen Z or fostering collaboration and offering flexibility for Millennials, the key lies in adapting teaching methods to meet the evolving demands of today’s diverse learners.  ✅

Ultimately, by embracing these differences, educators and L&D teams can empower Gen Z learners to thrive in an ever-changing landscape.

Are you looking for a learning experience platform to engage your Gen Z workforce? Try Thirst today.

Learn Anytime – Anywhere with Thirst 👌🏼

With our platform, you can create a culture of continuous learning. Employees can learn on their own schedules, whether they’re at work, at home, or on the go.

Thirst allows you to create quizzes that learners will actually take 💭

Engage, assess, and reinforce knowledge effortlessly and identify areas where learners need the most support.

Thirst gives you the capability to create Live Events that spark joy 🎟️

Create immersive virtual and hybrid learning experiences for your people, no matter where they are in the world.

Engage, Connect & Collaborate 💬

With Thirst, we tap into the social element of learning. Your learners can win more likes, chat in the comments, share knowledge and spark meaningful collaboration with their peers.

These are just a few of the reasons why over 100 L&D teams have chosen Thirst as their LXP of choice.

Curious to learn more? Check out their stories here.


For more e-learning insights, resources and information, discover the Thirst blog

You may also enjoy:

What is Cognitive Learning Theory? | Learner-Centred Approach and its Benefits | 10 Ways to Improve Knowledge Retention in the Workplace

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