How PURPL Scale Up On-Demand Training with Thirst
With Joe Atkinson, Founder at PURPL
100%
User Adoption
100%
Learner Engagement
PURPL is a peer-to-peer training company for internal recruiters at start-ups, scale-ups and technology companies.
They provide a powerful platform for internal acquisition teams at early stage and scaling technology companies to upskill, fill knowledge gaps and bring industry best practices into their organisation.
When PURPL founder Joe Atkinson launched the company, he wanted to create a product he would love to have had himself when he worked in recruitment teams.
“Typically training for recruitment has been split between internal and agency, therefore a lot of the training is very corporate-focused” explained Joe. “Recruiting for fast-growing companies is unique and we believed that an individual and tailored training solution for these recruiters made sense.”
A company as forward-thinking as PURPL needed a learning platform that was built to deliver a modern learning experience to their users.
This is the story of how Thirst helped them to achieve it.👇
“The types of companies we work with have a clean, fresh and modern approach to how they do things, and we wanted our learning platform to reflect that.” Joe explained, “I found a lot of the platforms that we looked at in the beginning were quite ‘old hat’ in terms of how they looked and felt.”
Joe recognised that he needed a learning platform that would both match his customer’s approach and had the UI and features that would help PURPL to deliver on-demand recruitment training from the talent teams of the world’s biggest, fastest growing & most innovative companies.
PURPL needed a platform that could support three main objectives:
When Joe discovered Thirst, he realised that he’d found the perfect solution to help him achieve his goals.
“Thirst’s UI and the overall look and feel
of the platform is truly market leading.”
Founder, PURPL
Fresh, New and Completely Different
“Straight away the UI of Thirst stood out and seemed really clean and modern – it immediately made sense how to use it from a learner’s perspective,” Joe explained.
But it was more than just Thirst’s good looks that caught Joe’s eye.
“We have lots of different users, courses, and users across different companies using the platform.” Joe said, “We needed a solution that could house multiple content types in a way that would make them easy to find – Thirst ticked that box!”
Thirst captures and analyses user behaviour and engagement and makes recommendations based on those interactions, as we enter an era where proving impact and ROI are everything, Joe and the team leverage the data to gain a deeper understanding of trends and the types of content their users want to learn more about.
While PURPL originally purchased Thirst to help make delivering learning more efficient, Joe quickly found that Thirst’s unique pricing model makes it easy for him to grow his users without any long-term commitment or big upfront payments.
“What’s been great for us is how flexible the pricing has been, which has enabled us to add more users to the platform as we’ve grown,” says Joe.
“The analytics in Thirst help us to understand the topics and content that are the most popular every month for our users. This tells us what areas we need to create more content on and what we need to base our strategy around”
Founder, PURPL
Supercharging Career Growth
Since launching Thirst, PURPL has gone from strength to strength, helping some of the most exciting companies in tech to learn best-in-class talent acquisition.
“If you look at the logos of the people who are using our training and finding it really valuable, I could never have dreamed of the type of companies we are now working with,” Joe said, “We are getting the feedback that our content and courses are genuinely helping people to move forward in their career and to a more senior level is great to hear and Thirst has helped us to achieve this”.
With feedback as positive as this, it’s no surprise that PURPL recently achieved a 100% adoption rate when rolling out to a leading embedded recruitment provider.
Significantly contributing to PURPL’s growth, enabling them to deliver impactful training that aligns with the evolving needs of tech industry talent acquisition professionals.
“Thirst has had a significant impact on our growth story, I’m excited to see the platform evolve and our partnership continue to succeed.” Joe shared.
