Contextualise: Why does this matter to my job? | Thirst
CONTEXT & PERSONALISATION · AI PROMPT

Connect the dots between this content and their actual job.

Contextualise takes whatever the learner is currently viewing and explains how it actually applies to their specific role, so training stops feeling generic and starts feeling relevant.

Role-aware
uses the learner's actual job role
In the moment
triggered from the content itself
No manual tagging
admins don't map content to roles by hand
Contextualise · Financial sanctions module live
"How does this actually relate to my job?"
Thirst AI
🎯 Contextualising

As an Account Manager, this matters because:

You're often the first point of contact when onboarding new clients.
Missing a sanctions check at that stage puts the whole organisation at risk.

Trusted by scaling L&D teams

ClarusWMS ChenMoore Ombar Yellow Card
HOW IT WORKS

Three steps. Zero manual mapping.

Admins don't need to tag every piece of content against every role for this to work.

01 · Read

Learner views content

Any piece of content in the library, viewed as normal, no special setup required.

02 · Ask

Tap Contextualise

One click asks how this specific content connects to the learner's actual job role.

03 · Apply

See the real connection

Thirst AI explains the relevance in terms of what the learner actually does day to day.

WHY IT WORKS

Generic training is easy to ignore. Relevant training isn't.

The fastest way to lose a learner is content that feels like it's for someone else's job. Contextualise closes that gap without admins having to manually map every piece of content to every role.

  • Uses the learner's actual job role, not a guess
  • Explains relevance in terms of real day-to-day tasks
  • Works on existing content, nothing needs rewriting
🎯 Scenario: Manual handling training, warehouse team
"Why do I need to know this if I mostly work at a desk?"
✨ What it found
  • ✅ Flagged that this learner occasionally covers warehouse shifts
  • ✅ Explained the relevance for those specific shifts, not the whole module
  • 💡 Reassured them the desk-based parts of the module can be skimmed
WHO IT'S FOR

Built for learners, makes every admin's content feel personal

Learners

Understand why something matters to your job, not just that you're required to complete it.

Managers

Less pushback on 'why do I need to do this training' from your team.

Admins

Publish once for everyone, Contextualise handles making it feel relevant per role.

"People aren't just being trained anymore — they're taking ownership of their learning. They log into Thirst, explore what's available, and even share what they know with others."
Airita TelnereQuality and Impact Manager
Ombar
FAQ

Common questions

Does this require tagging content by role in advance? +

No, it works out the connection at the point the learner asks, using their role on file.

What if someone's role changes? +

It always uses the learner's current role, so the explanation updates automatically.

Can it get someone's role wrong? +

It relies on the role recorded on their profile, if that's out of date, the explanation may be too. Keeping profiles current avoids this.

Does this work for every content type? +

It works best on text and video content where relevance can be explained in context.

Make every piece of content feel like it was written for them

Turn 'why do I need this' into 'oh, that's why', automatically.