creating eLearning content in an age of empowered learners

category: engagement
As the world of eLearning explodes with the growth of technology, it’s an exciting time in education, with online study capturing the hearts of children and adults alike.
creating eLearning content in an age of empowered learners

In fact, the age of forced learning for employees is gone and the age of empowered learners is here; today, we’re seeing a drive towards people wanting to do better and be better at their jobs, or even try new things, in a bid to boost job satisfaction and career progression.

And, not only have they become more pro-active, but, through the evolution of the internet and with more information and answers at their fingertips than ever before, there is also a lesser desire to be ‘sent on a course’.

Instead, learners actively want to improve their skills in an efficient and engaging way, without impacting too much on their work or home lifestyle.

what does this mean for the world of eLearning?

For those learning professionals creating and hosting online courses, this is not a time to become complacent – the key doesn’t stop at just ‘moving the course online’ and, as technology evolves, people expect content to deliver more than simple pages of text.

In fact, ways to connect with learners are changing all the time – from how they learn to who they engage with while doing it.

So, how can you keep people engaged? Below, we’ve outlined what creating eLearning content in an age of empowered learners is all about.

the value of content

Think about the value this course is giving to your learner and why they are doing it. Is it something they could learn very quickly without the need for an entire course – or is this something they are going to need to study over time in order to reach the learning goals?

We know that, now more than ever, people value their time and view it as precious, so stretching out a subject for the sake of it is a sure-fire way to lose your student’s interest.

Make sure every piece of content you are putting into it is worthwhile and relevant.

interacting with content

Depending on what the course is, you will need to think carefully about how its design is meeting the needs of the learning goals. It’s also one of the biggest factors which will affect user experience and how engaged they are throughout the duration of the training.

This is where you can get creative with content and keep learners on their toes – from using gamification to encourage users to put their learning ‘into action’, to using video and audio to connect with the user on a more visual and emotional level.

You also need to make sure that being able to interact with the content is easy-to-follow and delivers instant feedback (for example, by ‘winning’ a game or choosing the correct multiple-choice answers to encourage confidence).

Never underestimate the importance of course design and how your students will interact with it – if you’re not engaging it, chances are they won’t either!

communicating content

Another issue that can arise with online courses is a difficulty for learners to get in touch with tutors when they are struggling to understand what is expected of them – quickly resulting in a loss of motivation.

This makes it increasingly important to ensure your learners can easily ask questions and get in touch if needed.

However, also consider how the content communicates with them – how personalised is it? Is it responsive to their degree of learning and does it offer extra support and information if a student is struggling?

what you can do

Creating engaging course content doesn’t need to be hard – particularly if you are using an effective authoring tool to create a dynamic learning experience through simple-to-use widgets and effective host support.

If you would like to find out more about how you can build a course to suit your learners, get in touch with the team here.